Virgin America will soon be gone. According to an internal memo obtained by Flight Global, Virgin America will cease to exist on April 25, 2018.
According to the memo, starting on April 25, all customers trying to book flights on Virgin America will be directed to Alaska Air's booking system. In addition, Virgin's all-Airbus fleet with be combined with Alaska's all-Boeing fleet in a single inventory of flights.
Even though the San Francisco-based outpost of Sir Richard Branson's Virgin empire was only around for a decade, it achieved quite a bit in its time. Until Delta's recent renaissance, VA was consistently rated America's best airline.
Together, the newly merged Alaska/Virgin America is America's 5th largest airline behind American, Delta, United, and Southwest.